Foundational expedites the
Pursuit of Venture Capital
Prolonged capital raises are damaging to operations and valuations. We bridge the founder-investor information gap with VC Market Intelligence to help founders raise more efficiently.
Trusted by
70% of funded startups
run out of cash prior to raising their next round.
Traction Strategy Sprint
Produce the signals of traction the VC market will expect.
Fundraising Support
Conduct an impactful roadshow and close rounds with confidence.
Market Validation
Eliminate probable objections with proactive feedback from select VCs.
Our Solutions
Based on our framework, Traction Science, our solutions de-risk raising venture capital by leveraging market insight and curated investor feedback to systematically build a compelling traction narrative that helps founders know when, how, and from whom to raise capital.
Our Philosophy
Product-market fit isn’t the same as venture-capitalist fit. 70% of funded startups run out of cash prior to raising their next round.
VCs hesitate to invest because they doubt a venture’s ability to scale, and even those founders who are successful often spend over 6 months scrambling to build the conviction they need to close.
By proactively bridging the founder-investor information gap, we can help founders raise capital faster.
Our Clients
"I really appreciated the disciplined thinking Traction Science forces. We're finally working together as a team." - Founder, B2C post-seed FinTech startup
50+
startups we work
with each year
75%
have raised outside
capital
5-15
typical employee
headcount
3:2
our ratio of B2B to
B2C customers
Insights
Our perspectives, learnings, and insights on venture capital and traction.
Just Start Raising
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COVID-19’s Impact on Early Stage Venture Capital
With VCs chasing companies thriving through the crisis, this may actually be one of the best times in history to raise early-stage capital.
Continue ReadingWhat Our
Clients Are Saying
You helped me find product-market fit with investors.
Founder,
A-stage B2BFoodTech Marketplace
You helped us focus on what really matters and who we should talk to.
Founder,
Seed-stage B2B2CMarketplace
I loved knowing where the market was, mistakes we should avoid, and how to adapt.
Founder,
A-stage Last-MileLogistics Platform
My conversations with VCs now have impact!
Founder,
Seed-stage B2CTravelTech App
Let's Chat
Send us a note to learn more about how we can support you or your portfolio companies.